After placing such card in front of a web camera, a 3D picture of the player detected on the card will appear on the card producer’s web-site, when a special web application is used.
This application also allows playing simple games with the player, like throwing, catching and hitting the ball.
Card technology is similar to older technology, previously used by Australian software company Boffswana.
Total Immersion Company is the technology supplier for the producer. It is necessary to select a player manually in the web application, as the technology does not recognize the card automatically.
It is possible to check the 3D improved reality baseball card video clip on the technology supplier’s web-site:
More can be found in The New York Times article:
http://www.nytimes.com/2009/03/09/technology/09topps.html?_r=1
The companies wish to be updated and try new technologies, which should restore interest in playing cards. Only time will say, whether they are not way behind, anyway. I personally think these technologies should have been implemented long time ago and companies with such turnovers should be bringing their own original technologies, into which they shall invest themselves.
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